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Retail Insights x EDEKA Brehm

February 9 • 3:00 pm - 4:30 pm

Take advantage of this unique opportunity to deepen your knowledge of the EDEKA universe! With this event format, we want to offer all CPG members the opportunity to ask specific questions about EDEKA in an open dialogue round – participation is required here! Each event will focus on one of the seven EDEKA regions and an expert.

This time, Norman Luedke, buyer at EDEKA Brehm/Berlin (Minden-Hannover), will participate as an expert. His expertise lies in the retail environment of EDEKA as well as in the food background due to his many years as a chef and kitchen manager.
Norman joined EDEKA Brehm Berlin in 2009. He has worked his way through everything from apprenticeship cashier to store manager and has been in purchasing at EDEKA Brehm since 2014. His function is the purchase of all food (without non-food) and the supervision of all imports from Spain, Italy and Ireland. In addition, he is in charge of the Bruderkalb project “Rettet Lars” (Save Lars) in cooperation with the ecological village Brodowin, Gut Kerkow and Fleischerei Herold/Lychen.

The event will be held in German and via Zoom. Please let us know by the end of the event registration what specific questions you have for Norman so that we can prepare for them.


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