How to Win in Retail

Retail is the stage for brands – especially for new products that want to convince shoppers. The display provides the right stage setting – it tells the story and provides the context. But what does it take to be successful on the floor, what requirements does retail have for the “perfect” display and how do you subsequently make it onto the shelf?

In our webcast, STI Group Marketing Manager Claudia Rivinius uses practical examples to show what is important in displays, why packaging is the most important display and how the POS can be designed sustainably.

The webinar is tailored to start-ups whose products have already been successfully tested by individual retailers and who now want to use displays to achieve wider distribution.

The event will be held via Zoom and mostly in German. Switches into English are no problem.