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Packaging Design: 10 Principles

June 22 • 8:00 am - 5:00 pm

The webinar by Balázs Tarsoly from Branding Cuisine is aimed at Food and Food Tech members who want to perfectionate their product packaging regarding sustainable and future-orientated principles.

Branding Cuisine is a creative agency specialized in food and sustainability. They advise food companies and restaurants on brand strategy development, brand consulting and brand development. Branding Cuisine’s clients include Bio Company, among others.

The goal of the event is to give you an overview of 10 Design Principles that you should take into account when looking for a suitable product packaging. Beyond that, three Food Tech Campus members are allowed to present their current business challenge regarding their packaging design and are able to benefit from the professional feedback of Balázs as well as from the other participating members.

Agenda:

1 PM Introduction

1:10 PM 10 Packaging Design Principles

1:30 PM Your Biggest Packaging Challenge á 3 Cases (3 min Pitch + 5 min Discussion)

The event will be held in German or English via zoom, depending on the participants.

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