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Product Design in Food Retail

July 7 • 4:30 pm - 6:00 pm
Product Design in Food Retail

The webinar by Balázs Tarsoly from Branding Cuisine is aimed at food members who want to perfectionate their product and packaging design to conquer the shelves of food retail.

Branding Cuisine is a creative agency specialized in food and sustainability. They advise food companies and restaurants on brand strategy development, brand consulting and brand development. Branding Cuisine’s clients include Bio Company, among others.

The goal of the event is to get inspiration for new packaging designs, courage to differentiate and an understanding for design mechanisms and their potential.

Balázs will give you a 20 minute insights talk on how to translate your product vision into great packaging design and how your product works best on the shelf via presenting best practices and kreative/ design strategies.

Afterwards three members get the chance to present their current packaging challenge which we will discuss.

For the ones booking the ticket with the presentation slot: please make sure to fill out the questionnaire when getting your ticket, so Balázs can prepare the session.

Agenda:

16:30 PM Introduction

16:40 PM Insight Talk

17:00 PM Your Biggest Packaging Challenge á 3 Cases (3 min Pitch + 5 min Discussion)

This session is a hybrid event wich will take place at Food Tech Campus (onsite) and in the same time online via zoom, for those who are not located in Berlin. It will be held in German or English depending on the participants.

 

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