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Retail Insights x EDEKA Kohler

September 6 • 3:00 pm - 4:30 pm

Take the unique chance to deepen your knowledge about the EDEKA universe! With this event format, we want to offer all CPG and FTS members the opportunity to ask specific questions about EDEKA in an open dialog round – participation is required here! Each event will focus on one of the seven EDEKA regions and an expert.

This time, Maximilian Kohler and Karl-Heinz Storz are with us as experts. Maximilian joined the family business EDEKA Kohler (Southwest) in 2020 as the first representative of the 3rd generation. Already working as a schoolboy jobber in his parents’ business on the sales floor, he later completed a bachelor’s degree in business administration in Hamburg and a master’s degree in business administration in Copenhagen. After gaining an overview of food retailing and EDEKA in various internships during his studies, he decided to join his parents’ business. Since 2021, he has been a general manager responsible for controlling, human resources and marketing. What he particularly enjoys about his job is the variety of tasks and being able to implement his own ideas quickly.

Karl-Heinz, an EDEKA veteran and buyer expert knows EDEKA inside out. Until his retirement, he was responsible for buying at EDEKA Südwest for many years as a business unit manager and was part of the national negotiating team. Since 2017, he has been supporting EDEKA Kohler two days a week in the buying department. With a lot of experience, he has rebuilt and professionalized the area. He particularly enjoys his job at EDEKA Kohler, working with local suppliers and young companies that are burning for their products.

The event will be held in German and via Zoom. Please let us know at the end of the event registration what specific questions you have for Maximilian and Karl-Heinz so that we can prepare for them.



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